SMS Marketing - Promoting Your Brand Was Never So Easy!
Currently, there are over 929.37 million mobile phone subscribers in India. According to a survey conducted by Nielsen Informate Mobile Insights, there are 27 million Smart phone users in Urban India. At present, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% urban Indians have used a SMS VAS service. SMS is an effective marketing tool in India, showing conversion rates higher than other conventional mediums.
As mobile phones are gaining recognition among people, small and large-scale companies have started to rely on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Multimedia Message Service (MMS), Short Message Service (SMS), Pay Per Call mobile, Voice Marketing, Mobile Banner Ads and Mobile applications are used in India for marketing purpose.
However, SMS marketing is gaining recognition among marketers as it is fast, reliable and effective mode of communication. Moreover, Short Message Service (SMS) has become a popular mode of communication among people. It is estimated that an average Indian sends around 29 SMS per month. Since it is cheap than other usual marketing modes, SMS marketing is used often by small-scale companies to market their products.
As SMS technology is booming in India, bulk SMS software is emerging in India to satisfy the unique marketing requirements of companies. Earlier, Indian marketers had to rely on SMS service providers to send multiple messages but now using bulk SMS software they are able to gain complete control over their marketing campaign. As SMS software has customizing options, users are able to customize the delivery time of messages according to their needs.
Another important reason for its growing popularity in India is that SMS marketing campaigns are easy to manage. SMS software has easy to use interface which lets even an inexperienced marketer to make use of it effectively. As it has faster turnaround time, companies are able to determine the progress of their marketing campaign within a few weeks and are able to upgrade their campaign in time.
Nowadays, bulk SMS technique is often practiced in metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Ahmadabad and states like Punjab ,Gujarat & Goa. Besides, it is also gaining recognition in other small towns and cities. Today, different types of bulk SMS software's are being laid out in India for the enhancement of communication in India. SMS marketing has acquired tremendous growth in India and still has a lot of untapped potential.
Why Has SMS Marketing Become Popular?
Mobile phone has become an integral part of our lives. Almost everybody uses a mobile phone and carries it all the time. Therefore, SMS marketing has become an effective tool to increase sales and customer base.
There is hardly any time lag between sending and receiving a message through SMS, therefore, it is the fastest way to share information. You can use short message service for delivering time-sensitive information to your customers, like if you have introduced a one-day discount offer, you can spread the message through SMS.
Messages sent through SMS are more readily received and read by people, than e-mails that often go into the spam folder.
It is a convenient way to market your products and services. All you need is SMS software that can send SMS in bulk, and the database of your prospective customers, whom you want to reach. You can also personalize the messages, in order to make the recipients feel special. Short message service is also great for sending discount codes.
SMS software contains templates that make it easy for you to develop promotional messages. The software allows you to maintain a database of your prospective customers. You can divide the database into different groups for your convenience. You can also schedule the messages to be sent on pre-set date and time.
SMS marketing is the cheapest way to reach to your target customers. It is a low cost method to increase brand visibility, sales, and revenue. If you develop your marketing strategy carefully, it can help you to improve the bottom line of your company.
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